Business in 2019: What to Expect and What Not to Expect

The new year represents new opportunities and limitless potential for business leaders that are looking to be pioneers in the industry. We are witnessing one of the best periods for tech-based companies to expand their turfs. Big players like Amazon and Google are at the top of the spectrum and constantly diversifying their business to stay viable in the long run. The market is constantly shifting.

Disruptive technology is one of the biggest concerns for smaller business entities and the pace at which technology is taking over business operations and processes are unprecedented. However, over the years, most of the top industries have been able to successfully catch up to the repercussions of advanced technology on business. In fact, there has been a widespread acceptance of complex technological tools across industries.

Numerous traditional workplaces like HokuApps are on their way to true digital transformation. You can check HokuApps review to move further.

Let us take a look at some of the dynamic technological trends that will run the show in 2019.

1. Discovering Blockchain

Ever since its arrival in the market through the introduction of cryptocurrencies, blockchain technology has garnered quite some interest among experts and business leaders. The electronic ledger that has been deemed ‘incorruptible’ is being looked at as a multi-function, dynamic tool that can be explored in sectors apart from finance. One of the primary needs right now is to fuse technology with increased standards of safety.

The main reason why the average worker is averse to technology is the fear of safety violations or data leaks. In this environment, the blockchain has a lot to offer, especially in the case of progressive operations like big data analytics.

2. Everything Personalized

Digitization has brought the customer and the brand closer together. Mobile applications have helped brands customize their communication based on the preference of each individual customer. The days of mass-messaging are over and we are now in the era of ‘personalized’ communication.

It is much easier to read the behaviors and preferences of the audience now due to easy access to much of their online activity. Thus, in the upcoming year, personalized marketing will take the forefront. Social media and the tech-tools that heavily support digital marketing will help mine a lot of data about the audience. This is bound to help a brand in their marketing, sales, customer service and relationship management processes.

With human augmentation, companies will be able to offer personalized service to a large chunk of their audience and strengthen the connection between the brand and its core target audience.

3. Smart Everything!

We started off with Smartphones and that was a massive disrupter in the marketplace. Today, we are surrounded by a variety of smart devices, smart assistants as well as smart home devices. The internet of things has created a unique network that connects all of the electric items that surround us and help us communicate with them much more effectively. This phenomenon has led us to the era of the Smart Workplace.

With the help of sensory devices, companies will now be able to successfully automate their production process. Raw materials and machines will be able to communicate with one another with the help of chips and sensors. A smart workplace will most likely translate to much higher productivity, efficient machinery, enhanced finished products and a little bit of fiscal advantage.

4. Onset of Regulations

More penetration of technology into the most basic aspects of business means more vulnerability to cyber-attacks. Competitive marketing leads to the danger of data leaks and security risks. With reputed companies like Facebook being summoned and instructed to bring in more regulations, the message is clear for all the other digital companies as well. In 2019, the focus will definitely be on strengthening the safety and security aspect of data and bringing in regulatory norms that will instill trust among all players.

5. An Increase in ‘Remote/Field’ Jobs

The job market has been facing a downward slope for some time now. However, technology has enabled multiple professionals to carry out their jobs and render their services remotely. Thanks to devices like in-house software and enterprise apps that enable employees to perform tasks without being physically present at the workplace, working remotely have become a successful and thriving alternative for many professionals. In 2019, the nature of many jobs is bound to be modified simply because of the ease and convenience offered by unique digital tools.